All About The Little Things

by Michael Aleo on Aug 10, 2010 in Design, Photos

I’m going to pick on flickr here. I love flickr. I could spend all of my waking hours exploring on flickr.

They recently rolled out a new design for photo pages, which fixes a lot of issues and is a vast improvement.

Except for one thing I’ve noticed. Take this page for instance:

The image is wonderful and I want to mark it as a favorite. So I click “Favorite” at the top:

Okay, I think that did it? I click my mouse in the white space to the left of the image, and the blue highlighting is gone. Did I undo my favorite? I click it again. It’s blue again. Weird.

Here’s my edited version. Wouldn’t this be more understandable?  Noting the icons below in the comments that show people have favorited the image already:

Now I know it’s been marked as a favorite, and I can continue on my way. Flickr folks, feel free to steal this idea :)

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Levis: Taking Chances & Turning Heads

by Michael Aleo on Aug 05, 2010 in Check this out, Design, Marketing

I’m not really sure when this happened, but at some point Levis reinvented themselves with iconic, incredibly creative marketing. Their campaigns have attitude, mixed with an element of mystery, while staying powerful. One thing’s for sure, they’ve embraced some talented creatives to get them here. Through firms like Wieden + Kennedy, photographers like Ryan McGinley, and designers like Olly Moss they’re taking chances, probably offending some, but intriguing more.

The photography and messaging in the ads is pretty, but risky. They’re taking a chance, which is more than most are willing to do.

Also dig the billboard and threw in a 1985 Vogue advertisement for good measure.

The movie posters were commissioned to promote the 2010 Rolling Roadshow Tour – taglined as “free screenings of famous movies in famous places” and travels across the country. If they sold these posters, I’d own them all.

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720 Launches Driving For Quality Care site

by Michael Aleo on Jul 02, 2010 in Check this out, Design

When the American Health Care Association (AHCA) decided to launch a nationwide petition tour and grassroots initiative called Driving for Quality Care, they turned to 720 Strategies to design an interactive website with the latest social media tools so supporters could learn about the issue and follow the RV as it makes its way across America. The campaign urges President Obama, the United States Congress and America’s Governors to take immediate steps to preserve and protect America’s long term and rehabilitative care services so that every American senior and disabled citizen can access the quality care they need, expect and deserve.

720 Strategies designed and launched the website in two weeks to showcase the petition and allow supporters to sign it online and write to Congress. The site includes many interesting features to engage its audience including a real-time signature counter, videos and photos from the road, blog posts from the tour and Facebook and Twitter feeds. An interactive map allows supporters to find out where the RV is scheduled to stop for 60 petition-signing events along its 41-state tour. The site also allows visitors to share their personal story, tell friends about the campaign and sign up for email updates.

(From 720strategies.com/solutions)

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