Sure, they make chips, but they’re selling an idea. They care about the planet, they care about your family. They’re fighting pollution at a time when global warming, the “floating trash islands” of the Pacific, and plastic bags are constantly at the forefront of national debate.
Big kudos to their agency, Juniper Park, for coming up with some really unique ideas and excellent execution.
I'm a designer working in Washington DC to create beautiful and useful web experiences for an array of organizations and their users.
